I investigated their Facebook account. The Body Shop has a general Facebook account called The Body Shop International and also every country has its own.
Entering the international page, you can see their mission which is: "We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too."
I really like their point of view. "We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use." They never use animal testing and all products are 100% vegetarian. I think that beauty products which are made without harming anyone and by helping farmers are much better to use which makes it also a good ad for the company. At least it works for me.
The communication with costumers is two-way symmetrical. Costumers can post to their Facebook wall and all their questions have been answered. The Body Shop regularly posts pictures of their new products and asks costumers opinion so the Facebook page is pretty good.
In my opinion The Body Shop Eesti is even better than the international page. It is more active and shows pictures of using their products and different events which The Body Shop has made in Estonia.
The Body Shop has a Twitter account, where they advertise products and add information about charity work they are doing and the results of it.
They also have a blog which I started to like so much I decided to share it with you. Here's the link: http://blog.thebodyshop.com
It contains of pictures of their products, charity work and some good quotations. To get more information you need to click to those pictures.
As I read my post from the start I started to feel like the advertiser of The Body Shop because everything I have written says good things about them. And actually I don't have anything critical to say about them so I guess the PR team of the company has done a good job.
Entering the international page, you can see their mission which is: "We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too."
I really like their point of view. "We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use." They never use animal testing and all products are 100% vegetarian. I think that beauty products which are made without harming anyone and by helping farmers are much better to use which makes it also a good ad for the company. At least it works for me.
The communication with costumers is two-way symmetrical. Costumers can post to their Facebook wall and all their questions have been answered. The Body Shop regularly posts pictures of their new products and asks costumers opinion so the Facebook page is pretty good.
In my opinion The Body Shop Eesti is even better than the international page. It is more active and shows pictures of using their products and different events which The Body Shop has made in Estonia.
The Body Shop has a Twitter account, where they advertise products and add information about charity work they are doing and the results of it.
They also have a blog which I started to like so much I decided to share it with you. Here's the link: http://blog.thebodyshop.com
It contains of pictures of their products, charity work and some good quotations. To get more information you need to click to those pictures.
As I read my post from the start I started to feel like the advertiser of The Body Shop because everything I have written says good things about them. And actually I don't have anything critical to say about them so I guess the PR team of the company has done a good job.
No comments:
Post a Comment